You do not should a digital marketing geek to comprehend how fast the trend of mobile web surfing has distracted by the recent times. Some of the recent studies reveal the web traffic which comes from mobile platform accounts for over 15% of the total visitors and it is rising. So, what does this mean for you? Well, it is wake-up call if you haven’t done anything to concentrate on the mobile web browsers. Since, the number of mobile web users has risen so drastically, you need to have to develop a mobile version of your website to match your target audience to keep these connected, on the step!
What Should You Have?
For hooking in internet audience at large, you may have a different website for mobiles as well when it comes to desktops, tablets and ipads. This will work fine provided you have adequate time and patience to update all the versions regularly. But using a website developed for each single device and keeping them updated is the best ordeal and ideally, you should have one website, which runs off one CMS, readjusts itself in different screen sizes of varying instruments. Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Website development (AWD). Although there are certain similarities between the two techniques, yet they differ in varying ways.
What is Responsive Design?
Responsive Web Design is a huge fad but a trend that existed for quite a while now. To put it simply, responsive design identifies a web layout wherein the content, images along with the other designing elements stay the same, but shrink immediately to adjust with the specific screen size. In responsive type, the content can be managed from CMS and it is quick, easy and cost effective solution which can be implemented without hassle.
However, if your website has large files like high resolution images and videos, it will take too much time to load on a mobile device and this is where the Adaptive designing steps in.
What is Adaptive Seo?
Adaptive design is basically newer concept in this is a. Essentially, this technique adapts to what’s displayed in the devices, depending upon the devices’ capabilities and its’ display size. In this form of web lay-out, inspite of the idea that the content remains same, there are certain changes that appear in the design elements, depending whether users are accessing the site from a desktop computer or through a mobile device or tablet. In adaptive type, varying layouts are used, including few ‘Responsive’ elements which reduces the various number of templates. In extreme notions, adaptive layouts completely rephrase the content and adjust/remove excess images and video files.
Adaptive Design for the web is yet to gain in popularity in the industry, but the concept is genuinely seeking new heights, in times to come. The end-goal is to enrich the user-experience, to its most efficient. However, there are certain cons of AWD practice.
Adaptive websites cost more n comparison to the responsive designs
AWD can goof up the full feel of individuals if it is not backed up by proper planning.
Since AWD re-adjusts the design elements and even reword content, it can bring in brand inconsistency and confuse your target audience once they see different interfaces on varying devices.
So what’s The Bottomline?
While Responsive design can be an ideal solution which simplifies the information provided on a website by adjusting itself to varying screen sizes, the adaptive type is good deal more user-focused. In years to come, much more than 50% of the web users will use their mobile devices to surf the world wide web and hence it is prudent to blend adaptive web lay-out techniques with responsive elements to leverage the net visibility, engage whatever target visitors and leverage the conversion coefficient.
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